Reach your audience

Workplace sampling puts your product directly into the hands of a captive, engaged audience during the working day - when people are receptive, sharing with colleagues, and actively looking for something new. Unlike many other sampling environments, office sampling creates a social moment. When an office manager shares samples around a workplace, your brand benefits from peer-to-peer endorsement in real time. It's targeted, it's trusted, and it places your product at the heart of a community that talks, shares, and influences each other every single day.

Absolutely. Every workplace in our network is registered by an office manager who has actively opted-in to receive sampling campaigns, which means you're reaching real workplaces with real people. When you run a campaign with TWSN, we match your product to the offices most relevant to your brand - whether that's based on workplace size, location, industry or audience profile. Your samples land on desks, in communal spaces, in meeting rooms and more - exactly where workplace decisions about food, drink, health, and lifestyle are made every day.

Workplace sampling delivers strong trial-to-purchase conversion rates because the audience is predisposed to engage. When samples arrive at an office, they're shared, discussed, and reviewed collectively - giving your brand multiple touchpoints from a single delivery. Post-campaign, we provide reporting on delivery performance and reach across our workplace network, giving you clear visibility of where your samples went and the scale of your office audience. It's sampling with accountability built in. We have a built-in feedback function that allows you to undesratdn more about your audience and how they've viewed your brand.

The workplace environment is incredibly versatile, which makes office sampling suitable for a wide range of categories - food and drink, health and wellness, beauty and personal care, stationery and tech accessories, and more. If your product is something that people consume, use, or discover during their working day, it's a strong candidate for workplace sampling. We'll be straightforward with you upfront if we feel your product isn't the right fit for our office network - but in our experience, well-targeted workplace sampling campaigns work for almost any brand looking to drive genuine trial at scale.